Women's Day

IWD Special: How 5 Companies Are Redefining Corporate Wellness for Women’s Well-being at Work

See how Zomato, Patagonia, Salesforce, Unilever & Google are transforming employee well-being with real policies that support women in the workplace.

February 4, 2025
Mohit Sahni
IWD Special: How 5 Companies Are Redefining Corporate Wellness for Women’s Well-being at Work

For decades, companies have treated women’s well-being as an afterthought—a corporate social responsibility checkbox rather than a strategic priority.

Maternity leave? Check.
A diversity panel once a year? Check.
Some vague commitment to gender equality? Check.

But in 2025, that’s not enough.

Companies that fail to prioritize women’s well-being aren’t just losing employees—they’re losing top talent, reputation, and competitive edge. The modern workforce demands real policies that support women at every stage of their careers—physically, mentally, and financially.

The good news? Some companies aren’t just talking about it—they’re changing the game.

From paid period leave to fertility benefits to domestic violence support, here’s how five companies are building workplaces that actually work for women—and how yours can, too.

1. Zomato – Paid Period Leave: Breaking the Stigma on Menstrual Health

In 2020, Zomato became one of the first major Indian companies to introduce 10 days of paid period leave per year for women and transgender employees. The goal? Normalize conversations around menstrual health and create a workplace that acknowledges biological realities.

CEO Deepinder Goyal made it clear: This isn’t about special treatment. It’s about acknowledging that periods can be painful and disruptive, and no woman should have to pretend otherwise at work.

Why It Works

  • Boosts Employee Well-being: Employees feel valued and supported rather than being forced to “push through” painful periods.
  • Increases Productivity: A well-rested workforce performs better—this policy allows employees to take leave without guilt and return stronger.
  • Improves Retention: Women no longer have to compromise their health to keep their jobs.

How Other Companies Can Implement It

  • Start with a pilot program: Offer 1-2 days of paid period leave per month and track employee feedback.
  • Normalize it through leadership: Encourage top executives (including male leaders) to openly support the policy to remove stigma.
  • Make it optional, not mandatory: Some women may not want to take period leave due to workplace biases—give them the choice without requiring medical proof.

2. Patagonia – On-Site Childcare That Actually Works

While most companies “support working moms” by offering flexible hours, Patagonia built fully operational on-site childcare centers at its corporate headquarters. More than just a daycare, these centers allow employees to check in on their kids throughout the day, breastfeed comfortably, and avoid long commutes to external daycare facilities.

Why It Works

  • Retention of Working Moms: 100% of Patagonia’s female employees return to work after maternity leave—compared to the national US average of 57%.
  • Reduced Stress & Higher Productivity: Employees don’t have to worry about arranging childcare, dealing with last-minute cancellations, or feeling guilty about leaving their child for long hours.
  • Increased Loyalty: Employees who have access to these benefits are less likely to leave, reducing turnover and hiring costs.

How Other Companies Can Implement It

  • Offer Childcare Stipends – If on-site childcare isn’t feasible, provide reimbursement for daycare services.
  • Create Parent-Friendly Spaces – Design office areas where employees can work near their children when needed.
  • Normalize Parenthood at Work – Encourage leaders (including fathers) to use childcare benefits openly.

3. Salesforce – Promotion Audits to Eliminate the Gender Pay Gap

Salesforce took an aggressive, no-BS approach to closing the gender pay gap. Instead of just talking about diversity, they committed to annual audits of salaries and promotions across all levels.

In 2015, CEO Marc Benioff committed to spending $3 million to correct gender pay discrepancies—and continued making similar adjustments every year since. The results? Women now receive equal pay for equal work across the company.

Why It Works

  • Prevents Bias in Promotions: Studies show that women are often promoted based on past performance, while men are promoted based on potential. Salesforce’s audits prevent these biases from creeping in.
  • Public Accountability: By making the results public, Salesforce forced itself to remain accountable rather than just making empty pledges.
  • Better Employee Satisfaction: Women feel valued and are more likely to stay when they see real financial recognition.

How Other Companies Can Implement It

  • Conduct pay audits annually: Don’t just assume there’s no pay gap—measure it.
  • Adjust salaries when needed: If discrepancies are found, correct them immediately instead of waiting for employees to complain.
  • Make promotion criteria transparent: Ensure women have equal access to leadership tracks and are judged fairly.

4. Unilever – Domestic Violence Support as a Workplace Responsibility

Unilever recognized that domestic violence doesn’t stay at home—it follows employees into the workplace. In response, they launched a global domestic violence policy that provides:

  • Paid leave for victims of domestic abuse
  • Emergency financial assistance for relocation or legal support
  • Workplace safety measures like changing work schedules or locations for affected employees
  • Confidential support hotlines and counseling services

Why It Works

  • Supports Women in Crisis: Many women stay in abusive relationships due to financial dependence. Unilever’s policy provides a way out.
  • Reduces Absenteeism & Stress: Employees dealing with domestic violence often struggle with focus and mental health. This initiative ensures they can work in a safer environment.
  • Creates a Culture of Trust: Employees know they have a safety net if they need it, which boosts overall morale.

How Other Companies Can Implement It

  • Train HR teams on domestic violence response: HR should be equipped to handle cases sensitively and provide appropriate resources.
  • Offer paid leave options: Allow victims to take time off for court cases, relocation, or recovery.
  • Ensure confidentiality: Make sure employees feel safe discussing personal issues without fear of workplace repercussions.

5. Google – Fertility Benefits That Actually Make a Difference

Google introduced comprehensive fertility benefits, including egg freezing, IVF coverage, and adoption support. These benefits extend beyond heterosexual couples, covering same-sex couples and single women looking to start families.

Why It Works

  • Eliminates the Career vs. Family Dilemma: Women no longer have to choose between advancing their careers and having children on a timeline dictated by biology.
  • Increases Employee Retention: Women are less likely to leave their jobs to undergo fertility treatments when they know their company has their back.
  • Attracts Top Talent: Offering fertility benefits makes Google more appealing to high-achieving professionals who want long-term career stability.

How Other Companies Can Implement It

  • Offer fertility coverage in health insurance plans: Ensure coverage for IVF, egg freezing, and surrogacy.
  • Provide flexible leave options: Allow employees time off for fertility treatments without using sick leave.
  • Expand benefits beyond traditional families: Include LGBTQ+ couples and single women who want to pursue parenthood.

Well-Being Isn’t a Perk—It’s a Business Strategy

The companies winning the gender-equality game aren’t just hiring women. They’re investing in corporate wellness programs that make it easier for women to succeed at work without sacrificing their health, safety, or future.

If your company isn’t thinking about these issues, here’s the reality:

  • Women will leave. And they’ll join companies that prioritize their well-being.
  • Your talent pool will shrink. The best candidates now expect benefits that go beyond free coffee and a ping-pong table.
  • Your reputation will take a hit. Companies that fail to adapt will struggle to retain employees and attract investors who care about ESG (Environmental, Social, and Governance) impact.

The question isn’t if companies should implement these initiatives—it’s how soon they’ll catch up.

Which of these initiatives do you think should be a workplace standard? Let’s talk.

Frameworks

5 Proven Psychological Frameworks to Rewire Your Workday

June 30, 2023
Mohit Sahni
5 Proven Psychological Frameworks to Rewire Your Workday

In the journey to greater productivity, understanding the underlying psychological principles that influence our behavior can be a game-changer. By learning these frameworks and how to apply them, we can optimize our work habits, maximize our output, and reduce burnout. 

Let's delve into five such frameworks that can transform the way we approach our work.

1. Zeigarnik Effect: The Pull of Unfinished Tasks

Named after Russian psychologist Bluma Zeigarnik, the Zeigarnik Effect is a psychological principle that posits that people remember unfinished or interrupted tasks better than completed ones. This cognitive bias is why uncompleted tasks can preoccupy our minds and hamper our focus on new tasks.

Leveraging the Zeigarnik Effect for productivity involves breaking down complex tasks into smaller, more manageable parts. When we complete these "mini tasks," we get a psychological reward in the form of a sense of achievement, fueling our motivation to proceed. Meanwhile, the unfinished larger task keeps our minds engaged, prompting us to return to it with renewed vigor and fresh insights.

For instance, if you're working on a comprehensive project report, break it down into sections and tackle each as a separate task. This approach provides frequent mental rewards, keeps your focus sharp, and can lead to a more thoroughly completed project. The benefits here include improved focus, enhanced motivation, and potentially better work quality due to ongoing mental processing.

2. The Pareto Principle: The Power of Prioritization

The Pareto Principle, also known as the 80/20 rule, is a principle suggesting that 80% of effects come from 20% of causes. In terms of productivity, this translates to 80% of your results coming from 20% of your efforts.

Applying the Pareto Principle involves identifying and focusing on the tasks that yield the highest value—the 20%—rather than equally distributing your effort across all tasks. For example, if you are a salesperson, you might find that 20% of your clients bring in 80% of your revenue. By focusing more on these clients, you can maximize your returns with the same or less effort.

The benefits of using the Pareto Principle include efficient use of time, higher productivity, and potentially higher satisfaction as you see better results from your prioritized efforts.

3. Parkinson’s Law: The Efficiency of Time Constraints

Parkinson's Law, named after Cyril Northcote Parkinson, proposes that "work expands so as to fill the time available for its completion." This means that if you set a generous deadline for a task, you're likely to use up all that time, even if the task doesn't inherently require it.

To combat this, impose stricter, yet reasonable deadlines on your tasks. For instance, if a task could reasonably take three hours but you typically allow six, limit your time to three hours and stick to it. By doing this, you'll push yourself to work more efficiently, cut out distractions, and avoid unneeded perfectionism.

The benefits include higher productivity, better time management, and less time wasted on over-polishing or unnecessary additions.

4. The Pygmalion Effect: Boosting Performance

The Pygmalion Effect is a psychological principle that explains how our performance can improve when we have higher expectations of ourselves. In essence, if we believe we can achieve something, we are more likely to make it happen.

To use the Pygmalion Effect to enhance productivity, set ambitious but realistic goals for your tasks. Your belief in your ability to achieve these goals can stimulate a self-fulfilling prophecy, where your high expectations lead to improved performance. For instance, if you believe you can finish a high-priority task within a day, you're more likely to accomplish it within that timeframe.

The benefits of the Pygmalion Effect lie in improved focus, enhanced self-confidence, and higher levels of achievement, leading to a satisfying sense of competence.

5. Flow Theory: Optimal Zone of Functioning

The concept of 'Flow,' introduced by psychologist Mihaly Csikszentmihalyi, refers to a mental state of complete immersion and enjoyment in an activity. It's that sweet spot where the challenge of the task meets your skill level perfectly, leading to heightened productivity and creative thinking.

To achieve this state, it's necessary to find tasks that engage and challenge you, but not to the point of causing excessive stress or anxiety. For example, if you're a writer, the task of writing an article on a topic you're passionate about could trigger this state, where your words flow effortlessly, and you lose track of time.

The benefits of achieving a flow state are multifold, including improved concentration, increased satisfaction from work, heightened creativity, and of course, a significant boost in productivity.

Final Thoughts

By understanding and applying these psychological frameworks—the Zeigarnik Effect, Pareto Principle, Parkinson's Law, Pygmalion Effect, and Flow Theory—we can transform our work habits, maximizing productivity while reducing stress. As we consciously align our work methods with our mental processes, we move towards a more efficient, satisfying, and balanced work life.

Interested in seeing how these principles can revolutionize your team's productivity? Reach out to us today, and let's embark on a journey towards a more productive, satisfying, and balanced work experience for your team.

Workplace

How to Truly Satisfy Your Employee, According to Harvard Research

September 2, 2023
Mohit Sahni
How to Truly Satisfy Your Employee, According to Harvard Research

In the corporate maze, there's always a buzz about what truly keeps employees ticking. Is it the hefty paycheck at the end of the month? The fancy job title? Or perhaps the alluring office perks like free lunches and game rooms? But what if the real secret to employee happiness isn't found in any of these? 

What if it's something more fundamental, more intrinsic? According to a Harvard Business School professor, there's one standout factor that holds the key to employee contentment. And no, it's not about the size of their wallet or the view from their office window. It's about being recognized for their accomplishments, about knowing that their work truly matters.

The True Value of Employee Happiness

When you picture a thriving workplace, what comes to mind? Perhaps it's state-of-the-art facilities, innovative projects, or impressive revenue charts. But beneath these tangible indicators, there lies a more profound metric, often overlooked: employee happiness.

It's not just a feel-good factor. Employee happiness is a potent business catalyst. Study after study highlights a simple truth: happy employees work harder. It's not about clocking extra hours but about the quality, creativity, and dedication they bring to each task. Their enthusiasm becomes infectious, elevating team morale and driving projects forward with a zest that's hard to replicate.

Moreover, happiness isn't just about boosting performance in the present. It has long-term implications. A content employee is more likely to stay, reducing turnover rates and the associated costs of hiring and training new personnel. They become brand ambassadors, their satisfaction radiating beyond office walls to potential clients and recruits. And here's a kicker: happiness makes people functionally smarter. It's as if joy fine-tunes the brain, enhancing decision-making, problem-solving, and innovative thinking.

Decoding Happiness: Myths vs. Reality

The quest for the secret sauce of employee happiness often takes us down some well-trodden paths. We think, surely, a fatter paycheck will spark joy. After all, doesn't everyone want to earn more? Or perhaps it's about status, with high-flying job titles and corner offices being the coveted trophies. Maybe it's the culture – those hip workplaces with bean bags, team outings, and no-jerks-allowed policies.

But here's the twist. Dive into the data and these commonly held beliefs start to crumble. Higher pay and elevated job titles, while appealing on the surface, don't correlate directly with increased happiness. Whether you're in a blue-collar role or a white-collar one, the happiness meter tends to hover around the same mark. Similarly, the nonprofit versus for-profit debate? It's a draw when it comes to job satisfaction.

Harvard's Golden Nugget

When it comes to unlocking the mystery of employee contentment, Arthur Brooks, a renowned professor from Harvard Business School, offers a refreshing take. It's not about the paychecks with many zeros or a corner office view; it's about something profoundly human. Brooks insists that the cornerstone of happiness in the workplace lies in a "sense of recognized accomplishment." It's about feeling that your contributions at work don't just vanish into the ether but are noticed, valued, and celebrated.

In a candid conversation with HBR, Brooks delves deeper, answering the pivotal question: What kind of jobs truly make employees happy? The surprising revelation? Neither higher pay nor a grandiose title guarantees happiness. Blue-collar or white-collar, for-profit or nonprofit - employees across the spectrum report similar levels of job satisfaction. 

So, if money and status aren’t the magic potions, what is? It boils down to a sense of achievement and the recognition that comes with it. When employees feel that they're genuinely making a difference and that their achievements are acknowledged, that's when they truly shine.

This insight reframes our understanding of job satisfaction. It’s not about external accolades but an internal recognition of value. Employees crave the validation that their work has meaning, that they're driving change, and that this change doesn't go unnoticed. As Brooks succinctly puts it, happiness stems from "earning success" and feeling that you're "creating value" both in your life and in your professional journey.

The Universal Craving

Employees, regardless of their role or rank, have an innate desire to be seen, acknowledged, and validated. This isn't just about vanity or seeking praise. It's a deep-rooted psychological need that ties back to our very essence as humans. When our efforts are recognized fairly, it sends a signal that we're valuable and that our contributions matter.

Arthur Brooks' insights shed light on this very sentiment. He suggests that beyond the trappings of high pay or lofty job titles, what employees truly crave is a transparent and genuine acknowledgment of their contributions. It's about feeling that their efforts are moving the needle, making a difference, and being noticed for it. When there's a clear and direct link between what an employee does and the recognition they receive, it fosters a sense of purpose and belonging.

Yet, many organizations miss the mark here. They pour resources into bonuses, perks, and other tangible rewards, overlooking the simple act of genuine acknowledgment. But the truth is, when employees see their hard work reflected in the company's success and feel a personal connection to that achievement, it creates a powerful motivation loop. 

It's a reminder that their role, no matter how big or small, has a meaningful impact. Happiness, in this context, springs from the simple joy of knowing one's work resonates and leaves a mark.

When Purpose Outshines Pay

When it comes to rewarding employees, many companies instinctively reach for the financial lever, thinking bonuses or raises are the ultimate tokens of appreciation. While fair compensation is undeniably important, it's not the sole ingredient in the recipe for genuine job satisfaction. 

Adam Grant's research at Wharton drives this point home. In a compelling study, call center workers who heard firsthand how their efforts changed someone's life saw a whopping 20% jump in revenue. It wasn't a bigger paycheck that fueled this surge, but the profound realization of the impact of their work.

So, before you consider adding another zero to a bonus or installing the latest office gadgetry, take a moment to reflect on the essentials. Do your employees genuinely see the value of their contributions? Do they feel acknowledged and appreciated for the difference they make? In the quest for a happier workplace, it's clear: a sense of purpose and genuine recognition far outweigh the allure of monetary rewards. Meaning, it seems, truly does trump money.

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